Recently, affected by the fluctuation of the international market and the rising prices of raw materials, the price of copper and electroplated gold continues to rise. In the face of cost pressure, our company actively responded to take multiple initiatives to adjust the strategy to ensure steady development, and continue to provide customers with quality products and services.

First, the impact of copper price fluctuations

      Recently, copper prices have fluctuated considerably, causing certain pressure on the costs of our downstream industries such as home appliances, construction and new energy. In order to cope with 

the increase in copper prices, our company has actively communicated with suppliers to seek reasonable price adjustments, and at the same time, optimise product design and reduce copper consu-

mption in order to mitigate the impact of rising costs.

II. Rising price of electroplated gold

      Due to the influence of international gold price and raw material cost increase, the price of gold plating has also increased recently. In order to protect the product quality and customer interests, our 

company strictly control the quality of plating raw materials procurement, through the preferred suppliers, strengthen the supply chain management, to ensure the stability of plating gold product quality. 

At the same time, the company will continue to pay attention to the price trend of electroplated gold, maintain close communication with suppliers, and reasonably adjust the price of products to reduce 

customer costs.

Third, the company's response strategy

1. Optimisation of procurement strategy: Our company will continue to pay attention to the raw material market dynamics, and flexibly adjust the procurement strategy to reasonably disperse the risk and 

reduce the impact of raw material price fluctuations on the company's performance.

2. Strengthen internal cost control: through improving production efficiency, optimising production process, reducing energy consumption and other measures to reduce the unit product cost to cope with 

the increase in raw material prices.

3. Product innovation and research and development: Continuously increase investment in research and development, develop new types of products, and improve the added value of products to offset the pressure of rising costs.

4. Customer communication and co-operation: Maintain close communication with customers, transmit information on raw material price fluctuations in a timely manner, and work together to cope with 

market changes and safeguard the interests of both parties.

       In the face of rising copper prices and plating prices, our company has always adhered to the principle of integrity, win-win situation, and actively adjust the strategy to ensure sound development. Here

we also look forward to working with our customers to create a better future.